In today’s era of global skincare trends, Indian consumers are asking: “How can I find natural, effective skincare that respects my heritage?” Hashtag XOXO, founded by long-time friends Richa Malviya, Vineet Sharma, and Prakashan Pillai, is providing a clear answer. The brand introduces I-Beauty: Indian Beauty inspired by Ayurvedic wisdom, modern dermatology, and urban lifestyle needs.
“We wanted products that not only worked but also celebrated Indian heritage,” says Richa. “Our goal is healthy, radiant skin—not fairness.”
Why I-Beauty?
Vineet Sharma explains, “Ayurveda has solutions for almost every skin and hair concern. Ingredients like Turmeric, Saffron, Ginseng, Rice Water, Hibiscus, Amla, and Vitamin C are naturally effective. We wanted to bring them into modern formulations for busy urban lifestyles.”
The founders spent 18+ months researching and testing Ayurvedic botanicals to ensure products were safe, effective, and suitable for all skin types. Prakashan Pillai handles sales, logistics, and distribution, making the products accessible nationwide.
“Our philosophy is transparency,” adds Prakashan. “Every ingredient is listed in every formulation. Nothing is hidden behind marketing claims.”
Product Lineup
Hashtag XOXO offers a complete skincare and haircare solution:
- Serums: Anti-pollution, brightening, and hydrating blends with Turmeric, Aloe Vera, and Licorice Extract.
- Face Packs: Detoxifying clay and botanical mixes enriched with Saffron and Turmeric to rejuvenate skin.
- Scrubs: Gentle exfoliation with Walnut beads and Ginseng to remove dead skin and promote glow.
- Moisturizers: Lightweight creams infused with Aloe vera and Ginseng to nourish skin.
- Sunscreens: SPF protection enhanced with natural botanicals to guard against harsh sun.
- Haircare: Oils and shampoos with Hibiscus, Amla, and Bhringraj to strengthen and shine hair.
“Every product is cruelty-free, and harsh chemical-free. We want people to trust what they apply to their skin,” says Vineet.
Educating Consumers
With over 70% of Indian consumers preferring natural or Ayurvedic-inspired skincare, Hashtag XOXO is bridging the gap between tradition and modern science. The brand emphasizes healthy, natural skin and encourages consumers to embrace their tone and texture.
Fun fact: Seasonal and festival-inspired products ensure formulations adapt to climate changes while keeping cultural relevance alive.
“We want people to trust I-Beauty and feel confident without filters,” says Richa.
Growth & Vision
Hashtag XOXO is engaging distributors, retail partners, and direct consumers, aiming to make I-Beauty accessible nationwide and globally. Prakashan concludes, “Skincare is self-care. We’re building a brand that empowers people to embrace their natural beauty while enjoying effective, safe products.”
Shop now: www.hashtagxoxo.com
Follow on Instagram: @hash_tagxoxo
