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Quora Magazine > Business > Ahead of Harsh Winter, Tourism Roars Back in Mediterranean
BusinessEntrepreneur

Ahead of Harsh Winter, Tourism Roars Back in Mediterranean

Mary Roach
Last updated: May 15, 2025 1:32 pm
By Mary Roach
6 Min Read
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When Stelios Zompanakis give up his job at Greece’s central financial institution to attempt his luck at boat racing, family and friends pleaded with him to rethink.

9 years later, he spends summers on the “Ikigai,” a 53-foot yacht he named after the Japanese idea of discovering happiness by a lifetime of which means.

Weeklong vacation journeys on his yacht round among the lesser-known Greek islands — Milos, Sifnos, Serifos, Kythnos and plenty of others — had been booked up by October.

“The demand is insane,” mentioned Zompanakis, who just lately paced barefoot across the teak-paneled deck to regulate the sail and verify instrument panels because the boat swung previous the traditional Temple of Poseidon, on a clifftop south of Athens.

Tourism across the Mediterranean has been booming. Helped by a powerful U.S. greenback and Europeans’ pent-up demand to discover a seaside after years of COVID-19 journey restrictions, it’s been a stronger comeback from the pandemic droop than many anticipated, which led to lengthy traces, canceled flights and misplaced baggage this summer time at many European airports — although not in Greece.

“Individuals after COVID, after two years of frustration, in all probability put some cash apart and determined they wanted a trip,” Zompanakis mentioned. “And I believe the revenue from their budgets that they’re keen to spend rose in order that additionally introduced extra high quality … and this helped Greece loads.”

Greece is heading in the right direction to beat its annual report income haul from tourism. Portugal is also eyeing a full restoration, whereas late-summer knowledge prompt Spain, Italy and Cyprus will finish the yr simply shy of pre-pandemic customer ranges.

A blessing for Europe’s southern economies, the rebound can also be easing the continent’s tilt towards recession introduced on by rocketing power costs, the conflict in Ukraine and enduring disruptions brought on by the pandemic.

“For international locations like Greece and others like Italy and Spain, they’ve really produced loads of resilience throughout the summer time … regardless of the tsunami that’s coming from the cost-of-living disaster and the power disaster,” mentioned Lorenzo Codogno, chief economist at LC Macro Advisors and a visiting professor on the London Faculty of Economics.

Europe’s Mediterranean coast additionally presents locations which can be secure and have cultural curiosity, Codogno mentioned, however the excellent news could not final.

Financial progress in 19 international locations utilizing the euro forex is ready to sink to 0.5% in 2023 from a rise of three.1% this yr, in line with a brand new forecast from the Worldwide Financial Fund.

Greece, Italy, Portugal and Spain have the best debt ranges within the eurozone relative to the scale of their economies and likewise face rising borrowing prices.

Stephen Rooney, a senior economist centered on tourism at Oxford Economics, says tourism-dependent international locations will finally see their industries hit more durable subsequent yr by the cost-of-living disaster pushed by hovering inflation and excessive power payments.

“There’s an expectation that these challenges will start to chew as we transfer into the ultimate quarter of this yr and into 2023,” he mentioned. “We don’t anticipate the journey restoration to stall in 2023, however we do anticipate it is going to gradual considerably in 2023 in keeping with the overall financial slowdown, earlier than selecting up once more in 2024.”

In Athens’ historic Plaka district, vacationers had been nonetheless packing the slim streets throughout a gentle late October, crowding round ice cream sellers and stopping to browse at shops promoting leather-based luggage, jewellery, hats and souvenirs.

At Loom Carpets, co-owner Vahan Apikian, folded and stacked carpets and laid out shoulder luggage for purchasers, glad that demand has remained excessive properly into the autumn.

“Enterprise has gone very properly: We had many extra guests than in 2019, which was a report yr. This yr was even higher,” he mentioned.

As the times get shorter and the outlook darkens over European Union economies, Greece and different southern member states have renewed nationwide efforts to arrange year-round vacation locations, hoping that climbing trails, mountaineering and visits to historic church buildings can dampen the winter drop in arrivals.

However year-round tourism additionally exposes the shortcomings in governments’ means to plan and coordinate, mentioned Panagiotis Karkatsoulis, a senior coverage analyst on the Athens-based Institute for Regulatory Analysis who has suggested governments in southern Europe and the Center East on coverage reforms.

“There isn’t a lot level in promoting a path to a historic monastery that closes at 3 p.m. or attempting to convey seniors to a vacation spot with unhealthy roads and no hospital entry … tourism exposes each weak spot an administration has,” he mentioned.

The income windfall this winter, he argued, must fund continued authorities support for struggling companies and households relatively than go to longer-term enhancements.

“Something like tourism that generates wealth is certainly constructive,” he mentioned. “However how that cash is spent — that’s a distinct dialog.”

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